Overview

The request was to design and create a multilanguage TV spot and a series of social promo.
Our idea was to show the beauty of the Dolomites in every frame and communicate the pleasure of living in the mountains thanks to slow motion.
We shot the spot in four different locations which could tell the most exciting views of the Dolomites using always moving and very emotional shots. We followed the entire project workflow from storyboard to final delivery. The spot had a spread on European and Russian TV channels.

Credits

  • Direction

    Giulio Munari

  • Photography

    Giovanni Andreotta

  • Editing

    Christian Coppe
    Giulio Munari

  • Animation

    Manuel Favarin
    Giorgio Munari

  • Color grading

    Giulio Munari

  • Music

    Francesco Novara

  • Client

    Dolomiti Superski

  • Agency

    Manuel Bottazzo

Spot

The spot was realized in two cuts, 00:20 and 01:15 and was aired on Eurosport Paneuro, International Eurosport 2, Mediamond channels and RCS channels.

Promo

Three multilanguage promo of 00:20 and 00:15 posted in Italy, France, Germany, Poland, Russia, Spain and UK.

Outro

For the development of outro animation we used 3D projection tecnique to enhance the sense of prospective.