Overview

We are very proud to have realized the new Pinarello spot, reference in the global bicycle market as a top quality brand.
The spot had to be at the height of a brand so important and for this reason it was made with high-speed stabilized shots, aerial shots and the inclusion of particular visual effects that required a lot of preparation and post-production.
Special thanks to Elia Viviani, testimonal of the spot. The spot was broadcast on important national and international TVs.

Credits

  • Direction

    Giulio Munari

  • Animation

    Manuel Favarin

  • Compositing

    Giulio Munari

  • Sound design

    Giorgio Munari
    Francesco Novara

  • Client

    Pinnarello

  • Agency

    Manuel Bottazzo

Logo

Summarize in three seconds of animation values of a brand is always very challenging. For Pinarello we wanted to highlight the strong technological and aerodynamic value that always mark the products of the best bike company. So we made this animation in 3D using volumetric dynamics.

Smoke

To achieve an atmosphere that would give a sense of aerodynamics and at the same time of mystery, we have realized this 3D simulation with smoke that interacts with the shape of Pinarello logo.